Aug 24, 2026

Author Nikhil Santhosh

5 Ways FAST is Changing Festive Advertising in India

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Aug 17, 2026

Author Mariyam Qadir

How to Measure Incremental Lift During Festive Retargeting Campaigns

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Jul 28, 2026

Author Nikhil Santhosh

The 5 Biggest Mistakes App Marketers Make on CTV

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Jun 16, 2026

Author Nikhil Santhosh

The Reactivation Opportunity: Converting Lapsed App Users into Revenue with Smarter Retargeting

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Jun 10, 2026

Author Palash Agarwal

Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India

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Jun 4, 2026

Author Animesh Sharma

What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

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Apr 29, 2026

Author Nikhil Santhosh

The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year

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Apr 20, 2026

Author Prachi Khurana

How to Convert Inspiration into Bookings for Travel Apps with CTV Advertising

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Apr 14, 2026

Author Anurag Kusan

From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

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