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Blogs

Mar 5, 2026
Author Mariyam Qadir

Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

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Feb 12, 2026
Author Diksha Sahni

The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

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Programmatic strategies for dating app growth in India user acquisition and retargeting
Feb 9, 2026
Author Prachi Khurana

More Than the First Swipe: Programmatic Strategies for Dating Apps to Lower CAC and Increase LTV

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Jan 15, 2026
Author Palash Agarwal

Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

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App marketing in India 2026 best strategies programmatic
Jan 13, 2026
Author Diksha Sahni

Still Marketing Apps Like It’s 2016? India Has Moved On

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CTV performance advertising in India
Dec 3, 2025
Author Animesh Sharma

CTV in 2026: Why India Has Entered a Performance-Ready Phase for Cross-Screen Growth

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Nov 12, 2025
Author Prachi Khurana

Don't Let Festive Installs Fade Away: Reactivating D30 Lapsed Users with Programmatic

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Full-funnel programmatic for beyond festive season growth
Nov 5, 2025
Author Nikhil Santhosh

Sustaining Post-Festive Demand Through Full-Funnel Programmatic Strategy

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Why Hyperlocal Apps Must Scale Retargeting This Festive Season
Oct 13, 2025
Author Nikhil Santhosh

Why Hyperlocal Apps Must Scale Retargeting This Festive Season

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