Demo layout
How the different elements come together in a CTV ad.
- Video 1920 × 1080
- L-Banner always on
- Logo
- Creative element
- CTA
- QR code
- Offer callout left to right
Creative Toolbox
CTV
How a CTV ad comes together, and what each element needs before your campaign goes live.
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Requirements
Follow these guidelines to make sure your creatives are ready for CTV.
Video length
- Recommended durations: 6s, 10s, 15s or 30s.
- Creatives of up to 60 seconds can also be accepted when required.
Video dimensions
- All video assets must be delivered in 16:9 format at 1920 × 1080 for CTV placements.
- Use HD-quality original assets to maintain clarity on large screens.
QR code
- Keep the QR code visible throughout the duration of the ad.
- Use the MMP-generated QR code that takes the viewer directly to the relevant app store or destination.
App icon
- Recommended durations: 6s, 10s, 15s or 30s.
- Creatives of up to 60 seconds can also be accepted when required.
L-Banner
- All video assets must be delivered in 16:9 format at 1920 × 1080 for CTV placements.
- Use HD-quality original assets to maintain clarity on large screens.
CTA
- Keep the QR code visible throughout the duration of the ad.
- Use the MMP-generated QR code that takes the viewer directly to the relevant app store or destination.
Other essentials
- Submit original HD assets along with editable key visuals.
- These may include: app logo, in-game icons, banners, character visuals and other supporting design files.
- Voiceover-led creatives are preferred over music-only versions for CTV.
- If voiceover is used, include subtitles to improve accessibility and message comprehension.
Best practice: keep the branding, CTA and QR code consistently visible without overpowering the main video or gameplay experience.
Get the full CTV creative toolbox
Every spec on this page in one PDF to share with your design team.