Blog

Ideas and playbooks for cross-screen growth.

Programmatic, CTV and mobile performance — what's working now, from the mDSP team.

Why CTV User Acquisition Shouldn't Be Judged Like Mobile

Oct 13, 2026 5 min read

From Emergency Credit to Aspirational Credit: How India's New Borrowing Behavior is Reshaping FinTech Marketing

Sep 22, 2026 7 min read

Creative Fatigue During Festive Campaigns: Why Your Retargeting Performance Drops

Sep 8, 2026 6 min read

How to Allocate Festive Media Budgets Across CTV and Mobile

Sep 2, 2026 6 min read

5 Ways FAST is Changing Festive Advertising in India

Aug 24, 2026 7 min read

How to Measure Incremental Lift During Festive Retargeting Campaigns

Aug 17, 2026 6 min read

The 5 Biggest Mistakes App Marketers Make on CTV

Jul 28, 2026 8 min read

The Reactivation Opportunity: Converting Lapsed App Users into Revenue with Smarter Retargeting

Jun 16, 2026 6 min read

Beyond Branding: How CTV + Mobile Are Rewriting Performance Playbook in India

Jun 10, 2026 5 min read

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