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Ideas and playbooks for cross-screen growth.

Programmatic, CTV and mobile performance — what's working now, from the mDSP team.

CTV performance advertising in India

CTV in 2026: Why India Has Entered a Performance-Ready Phase for Cross-Screen Growth

Dec 3, 2025 4 min read

Don't Let Festive Installs Fade Away: Reactivating D30 Lapsed Users with Programmatic

Nov 12, 2025 6 min read

Full-funnel programmatic for beyond festive season growth

Sustaining Post-Festive Demand Through Full-Funnel Programmatic Strategy

Nov 5, 2025 5 min read

Why Hyperlocal Apps Must Scale Retargeting This Festive Season

Why Hyperlocal Apps Must Scale Retargeting This Festive Season

Oct 13, 2025 5 min read

Making Festive Journeys Seamless: 10 Best Practices for CTV-to-Mobile Campaigns

Making Festive Journeys Seamless: 10 Best Practices for CTV-to-Mobile Campaigns

Sep 18, 2025 5 min read

Why CTV is the Performance Engine of Festive Campaigns

Why CTV is the Performance Engine of Festive Campaigns

Sep 2, 2025 4 min read

Retargeting: The Unsung Hero of India’s Festive Marketing Surge

Retargeting: The Unsung Hero of India’s Festive Marketing Surge

Aug 25, 2025 5 min read

Which Ad Formats Drive Results During India’s Festive Season? Here’s What to Choose

Which Ad Formats Drive Results During India’s Festive Season? Here’s What to Choose

Aug 8, 2025 6 min read

Dynamic Product Ads: The Precision Engine Behind Modern Growth Marketing

Dynamic Product Ads: The Precision Engine Behind Modern Growth Marketing

Jul 23, 2025 6 min read

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