Blog

Ideas and playbooks for cross-screen growth.

Programmatic, CTV and mobile performance — what's working now, from the mDSP team.

Why Dynamic Retargeting Is the Key to Sustainable Growth in India’s High-Churn App Economy

Why Dynamic Retargeting Is the Key to Sustainable Growth in India’s High-Churn App Economy

Jul 14, 2025 5 min read

Why It’s Time Indian Brands Take iOS Seriously – and Why a DSP is Key

Why It’s Time Indian Brands Take iOS Seriously – and Why a DSP is Key

Jul 7, 2025 5 min read

Advertisers need India-first programmatic platforms for real app growth

Why Indian Advertisers Need a DSP Built for Bharat

Jun 5, 2025 4 min read

India cricket season CTV advertising

Why Cricket Season is the Perfect Opportunity for CTV + Mobile Synergy

Mar 27, 2025 5 min read

India's FinTech Landscape & opportunities for growth marketers

Banking on Growth: Navigating India's FinTech Revolution

Mar 11, 2025 6 min read

Connected TV in India

Connected TV: The Smart, Data-Driven Future of Digital Advertising

Mar 6, 2025 4 min read

mDSP CTV App Sync: Turning Connected TV into a Growth Engine

Feb 19, 2025 3 min read

Creative Formats That Work for India's Dating & Matrimonial Apps

Feb 4, 2025 6 min read

India Mobile Economy

India's Mobile Advertising Economy: A Small Spark but a Mighty Blaze

Jan 22, 2025 5 min read

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