Blog

Ideas and playbooks for cross-screen growth.

Programmatic, CTV and mobile performance — what's working now, from the mDSP team.

What the Football World Cup Reveals About Modern Indian Audiences, Connected TV, and the Future of Marketing

Jun 4, 2026 5 min read

The Financial Year Reset: How BFSI Apps Can Win High-Intent Users Early in the New Financial Year

Apr 29, 2026 6 min read

How to Convert Inspiration into Bookings for Travel Apps with CTV Advertising

Apr 20, 2026 5 min read

From Living Room to Checkout: How to Create CTV Ads That Convert on Mobile

Apr 14, 2026 6 min read

Incrementality in Performance Marketing: Measuring True KPI Impact Beyond Attribution

Mar 5, 2026 4 min read

The Final 48 Hours of Valentine’s Day: How Programmatic Intelligence Captures High-Intent Users

Feb 12, 2026 6 min read

Programmatic strategies for dating app growth in India user acquisition and retargeting

More Than the First Swipe: Programmatic Strategies for Dating Apps to Lower CAC and Increase LTV

Feb 9, 2026 6 min read

Programmatic in India: What's Emerging and Why Growth Marketers Must Act Now

Jan 15, 2026 5 min read

App marketing in India 2026 best strategies programmatic

Still Marketing Apps Like It’s 2016? India Has Moved On

Jan 13, 2026 6 min read

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