Case Study

Driving Repeat Purchases for One of India's Top Travel Platforms

  • IndustryTravel
  • PlatformAndroid
  • FocusRetargeting
Travel app ad on a connected TV with a scan-to-download QR code

mDSP's programmatic re-engagement strategy helped one of India's leading travel platforms drive higher repeat purchases and stronger app stickiness through video-first creatives and precision audience targeting.

The Challenge

Single-Trip Drop-Off

Users completed one-way flight bookings but did not convert to purchases for a round trip.

Post-Install Inactivity

Users built itineraries but dropped off before completing the booking.

mDSP reporting dashboard showing spends and impressions

The Strategy

  1. Intent-Based Audience Refresh

    Audience lists were updated in real time based on in-app behavior, with customized bids to re-engage users who showed intent but did not convert.

  2. Re-Engaging Inactive Users

    Users who dropped off post-install were retargeted with sequenced creatives to drive them back into the booking funnel.

  3. Video & Dynamic Ad Creatives

    Video-in-banner and dynamic creatives delivered personalized flight and hotel recommendations based on user behavior.

The Numbers Behind the Comeback

  • +77%Clicks
  • +21%App Opens
  • +20%Conversion Rate
  • -12%eCPA
Travel ad on TV with a phone showing the app's Play Store page

Ready to move the needle on retention?

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