mDSP helps brands engage high-intent audiences across iOS, Android, and Connected TV through a single cross-screen platform. Powered by AI-driven optimization, privacy-first technology, and advanced measurement capabilities.
User Acquisition
ML-driven verticalized models find the users who matter on iOS and Android, then optimize toward the outcomes that actually move your business.
Retargeting
Win back lapsed users and grow lifetime value with privacy-first audience signals and creative tuned to every stage of the funnel.
Performance CTV
Take your campaigns to Connected TV without losing the plot — measurement and conversions stay at the center of every impression.
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Category-specific models learn what converts in your vertical and bid only where intent is real.
Drive incremental gains at every stage — from first impression to post-install conversion — with unified, outcome-based optimization.
An always-on AI layer forecasts, allocates, and re-optimizes budgets in real time across every screen.
Build, test, and iterate playable, video, and interactive formats with automated creative scoring.
Direct and curated supply paths across apps, web, and CTV keep media quality high and waste low.
Privacy-first measurement and SKAN-ready optimization deliver dependable results on iOS.
Retargeting
mDSP's programmatic re-engagement strategy helped one of India's leading travel platforms drive higher repeat purchases and stronger app stickiness through video-first creatives and precision audience targeting.
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Travel
During a high-demand travel season, a leading online travel platform partnered with mDSP to boost performance and efficiency. Leveraging mDSP's precision-led programmatic solutions, the brand successfully brought down its Cost Per Action to the target range of INR 1,500–2,000.
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Investment
Amid a challenging bear market, two top investment and stockbroking brands partnered with mDSP to enhance user acquisition and optimize performance across every screen.
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