Full-funnel impact for incremental gains
Gains at every stage — first impression to post-install conversion. Gains at every stage — first impression to post-install conversion. Gains at every stage — first impression to post-install conversion.
Cross-Screen
Programmatic Advertising Built for
Measurable Conversions
mDSP helps brands engage high-intent audiences across iOS, Android, and Connected TV through a single cross-screen platform. Powered by AI-driven optimization, privacy-first technology, and advanced measurement capabilities.
Purpose Built for Conversion-Focused Programmatic
Solutions designed to drive measurable outcomes across the entire funnel.
Performance CTV
Extend campaigns to the biggest screen while keeping conversions at the center.
The mDSP Difference
Intelligent creative suite for campaign impact
Playable, video, and interactive formats with automated scoring. Playable, video, and interactive formats with automated scoring. Playable, video, and interactive formats with automated scoring.
ML-driven verticalized audience intelligence
Category models learn what converts and bid only on real intent. Category models learn what converts and bid only on real intent. Category models learn what converts and bid only on real intent.
Rich supply partnerships & data intelligence
Curated paths across apps, web, and CTV keep quality high. Curated paths across apps, web, and CTV keep quality high. Curated paths across apps, web, and CTV keep quality high.
AI layer engineered for performance
Forecasts, allocates, and re-optimizes budgets in real time. Forecasts, allocates, and re-optimizes budgets in real time. Forecasts, allocates, and re-optimizes budgets in real time.
Distinct iOS success for emerging markets
Privacy-first measurement and SKAN-ready optimization. Privacy-first measurement and SKAN-ready optimization. Privacy-first measurement and SKAN-ready optimization.
Premier Industry
Partnerships
MMPs
SSPs
Latest
Case Studies
Retargeting
Driving Repeat Purchases for One of India’s Top Travel Platforms
mDSP's programmatic re-engagement strategy helped one of India's leading travel platforms drive higher repeat purchases and stronger app stickiness through video-first creatives and precision audience targeting.
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Travel
Jet-Set Growth: How a Leading Travel App Lowered CPAs
During a high-demand travel season, a leading online travel platform partnered with mDSP to boost performance and efficiency. Leveraging mDSP's precision-led programmatic solutions, the brand successfully brought down its Cost Per Action to the target range of INR 1,500–2,000.
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Investment
Achieving Scalable Growth & Efficient Conversions with mDSP
Amid a challenging bear market, two top investment and stockbroking brands partnered with mDSP to enhance user acquisition and optimize performance across every screen.
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