Creative Toolbox

User Acquisition

Ad sizes, video and native requirements, and best practices for User Acquisition campaigns.

Sizes for static & dynamic ads

Portrait

600x500 portrait ad size — 600 × 500

600x100 portrait ad size — 600 × 100

640x100 portrait ad size — 640 × 100

640x960 portrait ad size — 640 × 960

Landscape

960x640 landscape ad size — 960 × 640

Also share editable PSD/AI files (with no missing or unlinked assets), raw images, logos and fonts.

Ad requirements

Video ads

Duration: 6–15 sec
Quality: Always HD
Max weight: 5 MB
Format: MP4
Landscape: 16:9, 1920 × 1080
Portrait: 9:16, 1080 × 1920
Square: 1:1, 1080 × 1080

Native ads

Headline: max 25 characters
Text: max 90 characters
CTV: max 15 characters
The image should NOT have your logo or CTV: the assets are automatically combined by the app where the ad is shown.

Best practices

Hook viewers within the first 2 seconds
Show the brand/product early
Keep copy to 6–8 words per frame
Focus on one key message per video
Keep the CTA visible for the final 2–3 seconds

Get the full UA creative toolbox

Every size and spec on this page in one PDF to share with your design team.