About Us
mediasmart.tv (a mediasmart project) brings advertisers "TV that delivers" by pairing premium connected TV inventory with cross-screen measurability. Backed by a robust patent portfolio and a global team, the platform utilizes household-level attribution to connect TV exposure to real business outcomes — including app conversions, web conversions, and offline visits.
The platform offers access to 1T+ monthly ad opportunities across major streaming channels and OEMs, using AI-driven algorithms to help brands reach the right audiences in the right moments. By connecting TV exposure to real-time behavioral signals and measurable outcomes, mediasmart.tv helps advertisers turn big-screen attention into targeted, actionable impact.
mediasmart is now part of the Affle Group, a fast growing public listed company. Affle 3i Ltd trades on the Indian stock exchanges (BSE: 542752 & NSE: AFFLE)
Management Team
mediasmart

Sameer Sondhi
CEO (mediasmart)

Guillermo Fernandez Sanz
Chief Technology Officer

Martin Price
VP of Product (mediasmart & Jampp)

Pablo Goya
VP of Sales, Europe

Silvia Serrano
Head of Finance

Taísa Pereira
Regional Director, LATAM
Affle 3i

Anuj Khanna Sohum
Founder & Chief Executive Officer

Kapil Bhutani
Chief Financial & Operations Officer

Charles Yong
Chief Architect & Technology Officer

Viraj Sinh
Chief Strategic Initiatives Officer
Our Offices
USA
Affle Inc., 228 Hamilton Avenue, 3rd Floor, Palo Alto, California 94301, United States
info@mediasmart.ioIndia (Gurugram)
8th floor, Unitech Commercial Tower – 2, Sector – 45, Gurugram – 122003, Haryana, India
info@mediasmart.ioIndia (Bengaluru)
Vaishnavi Tech Park, Ground Floor, Sarjapur Main Rd, Bellandur, Bengaluru, Karnataka 560103
info@mediasmart.ioIndonesia
PT Affle Indonesia, WeWork Noble House, 30th Floor, Jl Dr. Ide Anak Agung Gde Agung Kav E.4 No. 2, Kuningan, Jakarta Selatan 12950
info@mediasmart.ioUAE
Affle MEA, Building 17, Office 351, Third Floor, Dubai Internet City, Dubai, UAE
info@mediasmart.io