The Core Pillars of Affle 3i

Innovation

Affle's Al-led creative tool, Opticks Al, delivers hyper-personalized, real-time consumer experiences. It adapts visuals, messaging, and formats dynamically to offer thousands of contextual creatives at a click.

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Impact

CTVAI is built to simplify CTV advertising, making campaigns performance-driven, conversion-linked, and high ROl. With no complex setup, CTVAl empowers every business to launch & optimize CTV campaigns effortlessly.

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Intelligence

Shifting from passive to active and authentic intelligence, Affle has showcased live demos of 100 Al Live Agents, which builds on the robust intellectual property portfolio.

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Next Phase: The 10x Growth Journey

In our 3rd decade, we’re setting our sights on a bold vision to scale from hundreds to thousands of campaigns and thousands to millions of personalized creatives.

Demonstrating our commitment to unlocking new frontiers, we integrate AI across operations. From campaign strategy to real-time optimization, our intelligent systems improve efficiency while adapting dynamically to the ever-evolving digital landscape.

We call this evolution Affle 3i—where the third ‘i’ stands for Intelligence.

It represents our commitment to unlocking new frontiers of impact by integrating AI at every layer of our operations. From campaign strategy to real-time optimization, we're infusing intelligent systems that not only improve efficiency but also adapt and respond dynamically to the ever-evolving digital landscape.

What Powers Affle 3i?

  • AI-Driven Scale: Hundreds of AI agents to streamline workflows, optimize decision-making, and enable real-time efficiencies.

  • Creative Intelligence: Generating millions of high-performing creatives —beyond human capability.

  • Advancing tech capabilities with next-gen solutions.

  • Moving beyond automation to understanding, adapting, and driving real-world impact.

2005-2015
Pioneering with
Innovation

CPCU-based advertising offering innovative solutions to keep consumers engaged while driving higher conversions.

2015-2025
Leading with
Impact

Cutting-edge products across connected screens to maximize ROI along with acquisitions that power-up growth for all stakeholders.

2025-2035
Intelligence Era
for the Future

Augmenting our authentic intelligence with AI agents and algorithms to understand, adapt and drive real-world impact.

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