Solutions
Growth
Turn attention into app installs and meaningful actions.
Growth journey
The journey
Engage new or existing app users through TV ads.
Reach mobile devices connected to the same household after TV exposure.
Drive installs and re-engagement with personalized mobile ads and drive action.
Measure performance - track installs, conversions, and post-view impact - through trusted MMPs.
Optimize conversions with TV-first algorithms using real-time signals to maximize performance.
Capabilities
Drive growth across screens
Activate campaigns from TV to mobile
Campaign reach
CTV
120M+
households
Mobile
280M+
devices
- Platforms CTV + Mobile + Web
- Inventory type Premium, direct
Track, optimize, and measure full app impact
Monitor installs and in-app events in real time, optimize performance across up to 5 key conversion events, and measure conversions beyond installs.
Live install feed
Installs today
1,284
In-app events
3,841
- Attribution latency < 5 min
- Reporting granularity Real-time
Plug into your MMP. Start instantly
Seamless integration with leading mobile measurement partners
MMP integrations
- Adjust connected
- AppsFlyer connected
- Branch connected
- Singular connected
SDK-less S2S postbacks. No app rebuild required.
Power decisions with TV first algorithms
Experiment with creatives, pricing, and targeting with ease
KPI signals · 35+ total
Test and scale faster
Automated real-time optimization across 35+ signals
Sample A/B tests
-
A Variant A$0.94 +12%
-
B Variant B$1.08 −4%
-
C Variant C$0.86 +19%
Buy smarter
Activate premium inventory with advanced bidding
Sample campaign
- 23% CPI optimization first 3 weeks
- 28% Day 7 ROI increase first month
- Vertical Gaming
- Region North America
- Solutions used CTV for User Acquisition
Campaign reach
CTV
120M+
households
Mobile
280M+
devices
- Platforms CTV + Mobile + Web
- Inventory type Premium, direct
Live install feed
Installs today
1,284
In-app events
3,841
- Attribution latency < 5 min
- Reporting granularity Real-time
MMP integrations
- Adjust connected
- AppsFlyer connected
- Branch connected
- Singular connected
SDK-less S2S postbacks. No app rebuild required.
KPI signals · 35+ total
Sample A/B tests
-
A Variant A$0.94 +12%
-
B Variant B$1.08 −4%
-
C Variant C$0.86 +19%
Sample campaign
- 23% CPI optimization first 3 weeks
- 28% Day 7 ROI increase first month
- Vertical Gaming
- Region North America
- Solutions used CTV for User Acquisition
Full conversion funnel
-
CTV impressions14.2M
-
App installs1,284
-
Sign-ups412
-
Purchases96
-
Subscriptions38
Bidding strategy
- Bid typeTarget CPA / ROAS
- InventoryPremium CTV, direct
- Floor controlPer publisher
- PacingEven / front-loaded
- Budget splitsAuto-reallocated
Certified MMP integrations
Plug into your measurement partner on day one — SDK-less, no app rebuild
Ready to drive app installs from TV campaigns?
Drive installs, re-engage dormant users, and convert audiences across screens with TV-powered performance campaigns.